Have you heard about it?
Do YOU know why digital marketing is the next big thing in India?
If you want to shift your career to Digital Marketing in 2017, or grow your business using digital... read on
Companies who sell products and services need to advertise where people hangout... Right?
People used to watch TV, listen to Radio and read Newspapers.
So companies used to advertise on these channels a lot
...But in 2017, we the people don't use TV, Radio and Newspapers anymore
Now, people use laptops, tablets and mobile phones!
Even you are reading this on the internet! I am sure that your usage of TV and Newspapers have come down because of social media and internet.
Traditional media is in heavy decline.
And digital media is on the rise...
Companies like Jio, Airtel, Vodafone etc. have increased internet usage in India
So if companies keep spending money on old mediums, they will die. To survive, they need to start advertising on the digital and internet channels.
...Digital channels include Search Engines, Social Media, Internet Marketing, Mobile Marketing and so on.
And that's why digital marketing is so important.
Google estimates that a total of 1 Billion Dollars will be spent on digital channels in 2017.
...That's nearly 6,900 Crore Rupees!
And digital marketing spending is growing every year.
Small businesses, Entrepreneurs, and Corporates will be spending this money on digital channels. And they need digital marketers to handle this spend!
Even political parties and non-profit organisations are looking at digital marketing to spread awareness.
So what's in it for us?
If you are a student, you have a great future in the digital marketing field.
If you are a working professional, you can consider shifting to the digital marketing field.
If you are an entrepreneur, you should learn digital marketing to grow your business using digital channels.